A major Florida Chapter focus the past few years has been refining our communication strategy to move with the times. There are currently many technical writers and professionals in related functions across Florida. Often, these individuals work in isolation from other communicators, missing opportunities to learn from each other. We have developed our Communication Strategy to bridge this gap, and we have invested in technology to share our programs and resources with professional communicators wherever they live. Per our strategy, we take advantage of multiple channels and tools, paying particular attention to social media and mobile-friendly methods. These channels include targeted email campaigns and frequent social media engagement.